The Challenge

The amenities that once set Country Inn & Suites apart—like free hot breakfast and free Wi-Fi —were not simply table stakes within the upper-midscale hotel category goes.

The Solution

To help Country Inns & Suites pull apart from the pack of hot waffle slingers, we set out to sell something bigger—a promise of service that truly had your back. We leaned into metaphors to demonstrate how this level of service makes each guest feel in our “Rest Comes Easy” campaign.

Spot

With the help of some fun VFX and a modern cover to a very apropos, classic song, we showed viewers the peace of mind that comes with every stay at a Country Inns & Suites.

OOH

In and around airports in key markets, billboards highlighted the unparalleled service that comes with every stay at a Country Inns & Suites, giving weary travelers a reason to check out and check into a nearby location.

Sponsored Content

To begin making inroads with the Millennial business travelers in particular, a key secondary audience, we partnered with BuzzFeed to write a series of articles around the truths of being a road warrior.

Role & Team

My role: Creative Director

Creative Team: Chief Creative Officer: Dennis Ryan; Group Creative Director: Derek Pletch; Writer: Gabrielle Goodbar; Art Director: Sam Johnsrud